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How odds move and what AI can learn from bookmakers
Learn why football odds move, what drives bookmaker price changes from opening to closing lines, and how AI models can use odds and line movement without leakage.
How AI Is Changing Football Predictions in 2026
Explore how artificial intelligence is transforming football predictions through richer data, smarter models, real-time context, and stronger transparency and governance.
FIFA Reports Record Demand for World Cup 2026 Tickets
FIFA says World Cup 2026 received 150 million ticket requests in 15 days, highlighting unprecedented demand, sparking debate on pricing and accessibility, and setting expectations for a highly competitive allocation process across the three host nations.
Machine learning vs human intuition in match forecasting
Compare machine learning and human intuition in match forecasting, examining strengths, blind spots, and why a hybrid approach often delivers the most dependable predictions.
French club emerges as the favorite for the loan
Real Madrid are preparing to loan out Endrick in January, with Lyon emerging as the frontrunner. The striker seeks regular minutes to regain form ahead of the 2026 World Cup.
Kimmich on a BVB quality that has been added
In the top match between Bayern and Borussia Dortmund, Joshua Kimmich would like to make a statement, but he also highlights a new quality in the opponent.