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How AI Is Changing Football Predictions in 2026
Explore how artificial intelligence is transforming football predictions through richer data, smarter models, real-time context, and stronger transparency and governance.
FIFA Reports Record Demand for World Cup 2026 Tickets
FIFA says World Cup 2026 received 150 million ticket requests in 15 days, highlighting unprecedented demand, sparking debate on pricing and accessibility, and setting expectations for a highly competitive allocation process across the three host nations.
Expected goals explained and how AI uses xG to predict results
Understand expected goals (xG) from first principles and see how AI uses xG, shot quality, and team context to predict football results with stronger accuracy and calibration.
How odds move and what AI can learn from bookmakers
Learn why football odds move, what drives bookmaker price changes from opening to closing lines, and how AI models can use odds and line movement without leakage.
Bayer assistant coach Meijer becomes head coach at Sparta Rotterdam
Rogier Meijer leaves Bayer Leverkusen after one year to become Sparta Rotterdam head coach, signing until 2028 after an eventful spell in Germany.
Benzema praises Sergio Conceicao
Karim Benzema reflects on his progression at Al Ittihad, admits his first season was average, praises Sergio Conceicao’s training intensity, and argues Saudi football is improving fast and is closer to Europe’s level than many believe.