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How odds move and what AI can learn from bookmakers
Learn why football odds move, what drives bookmaker price changes from opening to closing lines, and how AI models can use odds and line movement without leakage.
How AI Is Changing Football Predictions in 2026
Explore how artificial intelligence is transforming football predictions through richer data, smarter models, real-time context, and stronger transparency and governance.
FIFA Reports Record Demand for World Cup 2026 Tickets
FIFA says World Cup 2026 received 150 million ticket requests in 15 days, highlighting unprecedented demand, sparking debate on pricing and accessibility, and setting expectations for a highly competitive allocation process across the three host nations.
Mbappé goes after reporter after four goal haul in the Champions League
Real Madrid’s forward scored four goals in a win over Olympiacos and, at the end of the game, was asked whether his team depends too much on him. Mbappé did not like the question.
Kimmich on a BVB quality that has been added
In the top match between Bayern and Borussia Dortmund, Joshua Kimmich would like to make a statement, but he also highlights a new quality in the opponent.
Expected goals explained and how AI uses xG to predict results
Understand expected goals (xG) from first principles and see how AI uses xG, shot quality, and team context to predict football results with stronger accuracy and calibration.